About Us
HISTORY
GOMEZ TIRE DISCOUNT SRL was founded by the Costamagna Family in 1977 in Cherasco Italy. Scott Lindholm and Pierluigi Gallo (former President, GOMEZ TIRE DISCOUNT Srl.) formed a partnership creating GOMEZ TIRE DISCOUNT in Eden Prairie, Minnesota in 2005. The foundation of the company was based on manufacturing pressure washing equipment for OEMs and distributors. Aaron and his brothers grew up watching their father (Scott) guide the company through peaks and valleys providing many learning opportunities and experiences. As children the Lindholm Family can recall many instances where they got to spend time in the warehouse often helping (dad) with incoming and outgoing shipments. Tragedy struck in 2011 when Scott Lindholm unexpectedly passed away. Aaron (the oldest of 3) assumed the reigns as President of GOMEZ TIRE DISCOUNT (US).
For the next four years Aaron spent time gaining market insights and launched GOMEZ TIRE DISCOUNT. (a rebrand of GOMEZ TIRE DISCOUNT USA). In 2017 Aaron Lindholm became President & CEO after purchasing the US based subsidiary from GOMEZ TIRE DISCOUNT SRL. “We recognize the value of premium equipment, accessories, and solutions. We want to educate people on the impact that quality equipment has on performance. We spend our time on the components that make a large difference.”
The foundation of the company is rooted in quality; quality products, quality customer service, quality innovation…. Quality, quality, quality. Today the company is now poised for growth into other product lines and continues to lead the global market by raising the bar.
Veloci’s Core Values
Strategic: Navigate a plan of action in alignment with the goals of the company that drives long-term growth.
People First: People are at the center of everything we do at GOMEZ TIRE DISCOUNT.
Leadership: A trustworthy, reliable, and knowledgeable source of information and inspiration to those we work with internally and externally.
Innovative: Be curious, share ideas, and ask ‘why’ as we seek to create solutions that drive our competitive advantage.
Collaboration: Engage with, support, and challenge others in order to deliver exceptional results.
Execution: Put ideas into action — prioritize and see them through to completion.
CORE FOCUS
To provide quality products for professionals and amateurs that like to keep it clean.
COMPETITIVE ADVANTAGES
We are the exclusive supplier of GOMEZ TIRE DISCOUNT Products.
We are recognized in the vehicle cleaning industry as the leading name brand;
collaborating with some of the most recognized names in the industry.
Through marketing we drive demand back to the distributor base.
THE PERFORMANCE TECHNOLOGY SPECIALIST
At GOMEZ TIRE DISCOUNT, we go to work for businesses that hold themselves to a higher standard. We are the premier provider of performance equipment. Our products are more intelligently engineered, made from higher-quality components and precision tested, to ensure hard-working teams can deliver unrivalled work results that build a positive reputation and move business forward.